Share this page

Area Sales Manager

Responsible for direct and indirect Sales of Tomra Sorting Solutions Food [TSS Food] Optical Sorting equipement to Customers in North America [USA, Canada and Mexico].

California 23.05.2019


We are seeking an experienced, dynamic, technically savvy Area Sales Manager (ASM) with advanced knowledge of the tree nut processing industry, to be a part of our Sales team at TOMRA. We are the world-leader in the design and manufacture of hi-tech industrial equipment that sorts defects from fast moving product streams in food processing industries. Our machines employs lasers, spectroscopy, high-speed cameras, and other advanced technologies to inspect and detect out-of-spec products and foreign material which is then removed from the stream using jets of compressed air.

Roles and Responsibilities Area Sales Manager

  • Achieve Annual Revenue [Machine Sales] Targets for Products in the territory through own Direct Sales and via Agents
  • Maintain close contact and foster relationships with the major key accounts
  • Complete weekly visits to customer sites and meet with engineering, operations and maintenance personnel - vertical depth of contact.
  • Execute weekly and monthly reviews with Agents to move opportunities through the sales process.
  • Generate competitor information and report into TSS Food database.
  • Propose new applications and/or products to Director to meet customer needs.
  • Be present and assist in new machine startups.
  • Communicate to TSS Food Operations manager service / warranty issues.
  • Attend multiple trade shows annually.
  • Follow up on all customer questions regarding their products and support issues.
  • Review customer layouts in coordination with Project Management and Applications team.
  • Ensure all relevant proposals, order confirmations, updating CRM package are maintained in accordance with company policies
  • Foster and maintain excellent relations with customers.
  • Update the CRM-SalesForce database for territory on a daily basis.
  • Complete customer quotations adhering toTSS Food policy on pricing and terms directly or through TSS Food resources.
  • Order confirmation generation to territory customers meeting TSS Food policy on pricing and terms and conditions.
  • Ensure regular visits made to customers in a planned and cost effective manner.
  • Keep Director informed on any issues which impact sales effectiveness and customer relations.
  • Be technically proficient regarding all products sold.
  • Offer customer solutions to their problems rather than stand alone products.
  • Report on competition sales and product activities to Director.


Candidate profile

  • 5 – 8 years of experience in selling large capital industrial equipment into the nut processing industry (almonds, pecans, walnuts, macadamia, etc)
  • Must have excellent commercial skills and proven track record of exceeding annual sales targets.
  • Demonstrated expertise in managing large sales areas and key accounts
  • Excellent verbal and written communications skills are required
  • Excellent teamwork skills are critical
  • High tolerance for working under occasionally stressful conditions
  • Understanding of the food processing industry is a significant plus
  • Ability to travel intensively both domestically and internationally
  • Technical background is a must


Key attributes

  • Good verbal and non-verbal communicator, speaks with clarity, assertiveness
  • Competitive, strives for maximum performance
  • Customer minded
  • Good positive drive
  • Eager to learn and eye for detail
  • Team player
  • Organizational skills
  • Time management skills
  • Can deal with pressure and deadlines
  • Looks continuously for improvements
  • Challenges self with the others of the team
  • Is critical and high demanding
  • Can deal with stress and unexpected issues
  • Coordinates own projects and follows up accordingly
  • Is pro-active
  • Always looking for new opportunities
  • Takes responsibility and doesn’t make excuses


Other skills/abilities

  • Fluent in English; Spanish is a plus
  • Proficient in Microsoft office
  • Ability to pass background and drug screening
  • Available to travel both domestically 50%+; occasional international travel


How to apply

Please send your cover letter and resume to