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Case Studies

Don't just take our word for it — see what our customers, users and partners have to say about their experience with TOMRA.

TOMRA has delivered reverse vending solutions since 1972 to help all stakeholders in the of return empty beverage containers for recycling. Here are some case studies providing a look at how our customers, users and partners have experienced TOMRA's reverse vending solutions and service.

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27 May 2020

MaxiMat Töcksfors attracts customers with TOMRA R1, the latest revolution in reverse vending 

Töcksfors, SWEDEN: MaxiMat Töcksfors is one of the first customers worldwide to make recycling more WOW for their customers with the new TOMRA R1 multi-feed reverse vending machine (RVM). Since the installation of the pilot in March 2019, MaxiMat has been offering their customers a mess-free, easy recycling experience.  

27 March 2020


27 March 2020


23 March 2020


23 January 2020


01 July 2019

First official Seabin launches in Sydney Harbour to clean up marina litter

Sydney, AUSTRALIA: A passion for the oceans and the worrying rise of marine litter drove two friends to design a groundbreaking new approach to cleaning up the world’s marinas – before the debris makes its way out to pollute the seas.

22 January 2019

The ‘return-to-retail’ collection model for container deposit schemes

As consumption of beverage containers and plastic pollution rises worldwide, more and more regions are seeking to implement container deposit schemes to drive recycling. Legislators have many options for designing their deposit models, and an approach that has achieved impressive return rates is ‘return-to-retail’ collection, where stores selling beverages receive those containers back for recycling.

09 August 2018

Addison Road Community Centre drives food and container recycling

Sydney, AUSTRALIA: The Addison Road Community Centre located in Marrickville, New South Wales, Australia has a 9-acre site hosting 23 organizations and 67 artists. The goal for the center is to help as many people as they can and encourage people to recycle both food and their plastic. 

20 June 2018

Central Shop Rite brings customers a total reverse vending package

Michigan, USA: Central Shop Rite has become one of the first customers worldwide to introduce the Smarter TOMRA System: a complete package of proven reverse vending machine technology, digital innovation and unbeatable service. 

13 June 2018

Lithuania exceeds container return expectations in new state-of-the-art deposit system

LITHUANIA: TOMRA supported in implementing Lithuania's new container deposit system, launched in 2016 with a tight ramp-up timeframe. The roll-out represented the first time TOMRA worked with a “throughput” model in Europe. Lithuania's program has exceeded expectations, with 91.9% of all beverage containers returned for recycling by the end of 2017. 

17 April 2018

Clean Up the WILD gets its start with the New South Wales container deposit scheme

Sydney, AUSTRALIA: Australian wildlife rescuer and father of three, Kane Durrant, was frustrated with the litter in his local area. As owner of Wild Aquarium and Reptile Specialists, he frequently saw the impact of rubbish on the environment, and the damage it does to bird and marine life.

05 December 2017

Central ShopRite makes recycling clean and engaging for customers

Michigan, USA: For third-generation grocery store owner, James Haines, the grocery business has been a passion and a privilege. As an owner of Central ShopRite for the last 23 years, he has seen what works in his business and what needs improvements. When it comes to container recycling, James has done his share of hand-sorting and packing bottles.

21 November 2017

Meny gets maximum uptime and reporting insights

Sandefjord, NORWAY: Two stores in the Meny supermarket chain in Norway have become the first locations worldwide to implement TOMRA’s new reverse vending notification and guidance app, Notify+Assist. The app gives owners of reverse vending machines (RVMs) greater control and insight into recycling activities at their site.

03 May 2017

Key Food cleans up its store and its streets

New York, USA: From a humble start, Ruben Luna is now the owner of nine Key Food stores in Manhattan and Queens. With such success has come additional responsibilities, including figuring out the best way to manage the high volume of redeemable bottles and cans collected by his stores. After reviewing various options, Luna decided that TOMRA had the ideal solution for him. 

01 October 2013

Meny gives its shoppers a cleaner, faster recycling experience

Hasle, NORWAY: The Hasle store in the Meny supermarket chain has become one of the first customers to install TOMRA’s groundbreaking new reverse vending machine, the T-9.

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