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United Fresh

Produce innovation starts here!

08 - 09 June 2015

United Fresh 2015 banner

TOMRA Sorting Solutions, a leading provider of sensor-based food sorting machines, will unveil its new Falcon sorting machine to the US market at United Fresh 2015.

The company will be exhibiting at booth 2332, from June 8–10, at the McCormick Place Convention Center in Chicago.

The Falcon, a cost-effective pre-sorting solution for the fresh cut industry, was launched to the European market in 2014 and has already secured one of Europe’s leading lettuce producers as a customer.  The pre-sorter has been designed to remove unwanted material brought onto the production line from the field such as rodents, bugs, plastic, wood, soil clumps and stones.

Karel Strubbe, sales manager Americas and Oceania, says: “The Falcon facilitates the removal of most gross defects at an early stage by analyzing the biological characteristics and chlorophyll levels of each item passing along the processing line, allowing the sorters further along to work at a higher efficiency rate and boosting final product quality.

“The compact design of the Falcon means it can be easily integrated into existing production lines and processors will like the easy-to-use interface, open design for cleaning and maintenance, and low cost of ownership.”

Mr Strubbe adds: “United Fresh provides a great opportunity for us to engage directly with our customers to help us find out their specific needs. This ensures we can work towards developing the sorting machines we have now, into what our customers require for the future.

“TOMRA’S food sorting machines are not only the most efficient way to sort products; they are also a smart investment for businesses.  We understand that sorting food isn’t a one-size-fits-all process and that is why exhibiting at events such as United Fresh is so important. We can speak directly to customers and find out how we can tailor our approach and service to suit them.

“By listening to our customers, and keeping consumer food safety and high quality consistency in mind,  we were able to develop the Falcon which was specifically designed for the fresh cut industry.”

United Fresh is one of the industry’s major events of the year and is co-located with FMI Connect 2015 and the International Floriculture Expo.  It brings together retail, fresh produce and floral leaders who are searching for unique products and looking to enhance relationships with valuable business partners.

8 - 10 June, 2015

Booth 2332


McCormick Place Convention Center





  • The United Fresh official website.